A spacious, stylish restaurant with wooden tables, blue chairs, patterned booths, lush green plants, and warm lighting beneath exposed red ceiling beams, creating an inviting and modern dining atmosphere.

CHELSEA'S MOST ICONIC RESTAURANT

An iconic King’s Road restaurant for over a century, Bluebird combines Art Deco heritage with modern British dining, classic cocktails, and exclusive spaces for London’s socialites and members

OUR STORY

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Kings Road Institution since 1920s

A King’s Road Institution Housed In An Art Deco Gem.

Bluebird Chelsea has stood proudly on King’s Road for over a century, evolving from the historic Bluebird Motor Garage into an iconic Art Deco Destination.

Created by Sir Terence Conran’s as a ‘Gastrodrome’ for London’s socialites and royalty; we serve modern British cuisine, seasonal specials, English wines and cocktails, from breakfast through to late evening, across our vibrant café, iconic courtyard, bar, restaurant, private dining rooms and exclusive members’ club.

Part of The Evolv Collection.

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People sit at tables in a sunny outdoor café, surrounded by greenery and shaded by large parasols. A waiter stands beside a table, and the area is lively with conversation and diners enjoying drinks and meals.

The Courtyard

Bluebird’s famous courtyard is the heart of our King’s Road home – a dog-friendly spot where locals and visitors gather for al fresco dining, sports screenings, and the buzz of our neighbourhood café.

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A round table set with five colourful dishes, including salad, seafood, nachos, and plated appetisers, surrounded by teal chairs, two drinks, water glasses, serviettes, and a flower in a vase.

The Café

Our lively café is a King’s Road favourite, perfect for morning matcha, leisurely breakfasts, or relaxed coffee meetings. From seasonal smoothies to fresh pastries and all-day light bites, it’s a go-to spot for locals and visitors alike

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A group of well-dressed people dine and converse at a stylish, warmly lit restaurant, surrounded by lush green plants, enjoying rewards as waiters serve exquisite food and drinks in the background.

The Restaurant

The first-floor restaurant at Bluebird Chelsea serves modern British, seasonal dishes in a striking Art Deco setting, perfect for everything from long lunches to elegant dinners.

Key information

A stylish, modern bar with brown leather stools arranged in a circle, set under a skylight with exposed red steel beams. Lush green plants, colourful art, and people dining complete the vibrant atmosphere.

Finding us

Address

350 King’s Road, London SW3 5UU

What 3 words – cars.stem.clock

Get In Touch

Phone Number: 02075591000

Email Address: enquiries@evolvcollection.com

For press enquiries, please email: press@evolvcollection.com

Nearest Station

Sloane Square

South Kensington

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Our history

Originally constructed in 1923 as the Bluebird Motor Company’s grand showroom, the building was designed by architect Robert Sharp and stood as a symbol of automotive luxury. At 50,000 sq ft, it was Europe’s largest garage, complete with elegant lounges and writing rooms for the city’s elite. Its story is tied to racing legend Sir Malcolm Campbell MBE, who, driving Blue Bird vehicles, set world land and water speed records — a legacy later continued by his son Donald Campbell CBE, who famously broke the land speed record at 403.1 mph in 1964. By the 1970s, the building had a new life as Carlyle Garages, serving the Ambulance Service, before falling into decline and later being reimagined as ‘Fashion Arena’, a hub for retail and leisure