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Bluebird CLub

A modern members’ club, created for like-minded entrepreneurs, business leaders and socialites who share a passion for travel, sports, wine and the very best hospitality London has to offer.

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About

The Bluebird Club is an exclusive membership brought to you by The Evolv Collection, a pioneering, premium hospitality group with a legacy that began in 1991, founded by Sir Terence Conran.

As a member, you’ll gain priority access to our exclusive private Members Lounge’s across London found in South Place Hotel, Liverpool Street and Bluebird Chelsea as well as a wide variety of Membership Benefits across our entire collection of restaurants in London, Birmingham, Manchester and New York as well as our acclaimed Michelin Star restaurant, Angler.

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Benefits Overview

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Members' Networking Parties

We host monthly complimentary members’ parties across our London collection, focusing on celebrating all things travel, the arts, business and of course a passion for food, wine and our venues.

We create a wide range of masterclasses and exclusive to tastings as well as leadership talks which are all complimentary for you and a guest of your choice to attend.

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South Place Gym & Spa

Available from 6am until 9pm, seven days a week, our State of the Art gym includes the best equipment from Technogym and Peloton along with all equipment required for daily training. Sauna, Steam Room and Icebath facilities are found in our dressing rooms and spa treatments are available in our wellness room.

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Personal Concierge service

In partnership with Go Privilege, your membership includes a dedicated lifestyle concierge. From booking international flights, hotels or private jets, to securing the best seats at world-class events like Wimbledon, Ascot and F1, it’s all taken care of.

You’ll also earn rewards every time you book, redeemable for spa breaks, sporting events and more.

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Dining Benefits

As a Bluebird Club member, enjoy 20% off food and drink across all Evolv Collection restaurants, bars and our luxury hotel.

Our portfolio includes icons like Quaglino’s, German Gymnasium and Bluebird, alongside Michelin-starred Angler and the elegant Orrery in Marylebone. From business lunches to special occasions, you’ll always find the right table.

Membership Overview

Why join the Bluebird Club?

Beyond dining discounts and rewards, membership opens the door to Soho’s most exciting lifestyle perks:

Exclusive lounges for business by day and play by night
Priority access to terraces at Bluebird Chelsea and South Place Hotel
Invitations to monthly members’ parties and cultural events
A personal concierge to secure everything from F1 tickets to last-minute flights

Membership is £1,500 per year (£1,250pp for corporate groups of 4+).

To enquire, email bluebirdclub@evolvcollection.com or check out the brochure.

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